Goudsmederij de Vries
A goldsmith in Leek whose only online presence was a locked Facebook page now has a website that shows his craft, his opening hours and his work to everyone.
The situation
Peter de Vries has been at his bench in Leek for 32 years. Jewellery made to order, rings and chains repaired, engraving, watch batteries, old gold melted down into something new. All by hand, in his own workshop on the Boveneind.
Almost none of that was visible online.
There was a Facebook page, but it is gated. If you are not logged in, you see nothing. Beyond that, the business was scattered across directory listings like telefoonboek.nl and cylex.nl, with details that never quite matched.
The result: anyone searching for “goudsmid Leek”, or simply wanting to know whether the shop was open on Saturday, was out of luck.
What I did
A website of his own, entirely in Dutch. Four content pages, plus the legally required privacy, cookie and imprint pages.
One place for every business fact
Name, address, phone number, opening hours and the six services live in a single place in the code. The footer, the contact page, the structured data and /llms.txt all read from it.
Change an opening time and it changes everywhere at once. Details drifting apart was exactly the problem with those directory listings. It could not be allowed to happen again on his own site.
A design that matches the craft
Warm gold with a cool platinum as the secondary accent: the two metals from his own logo. Serif for headings, a quiet sans for body text. Light and dark themes.
Not a sharp tech look, but something that feels like the shop itself. And real photographs: Peter’s bench, his tools, the shop front, jewellery he made himself. No stock images of rings on a white background.
Findable beyond Google
Structured data tells search engines what kind of business this is, where it stands and when it is open. The frequently asked questions are marked up the same way.
The site also carries /llms.txt and /llms-full.txt, so AI assistants asked about a goldsmith in the area give the right answer instead of a guess.
Under the hood
- Next.js 16 and Tailwind CSS v4 in TypeScript, hosted on Vercel
- Every colour pairing checked against WCAG AA, in both themes
- Cookieless analytics, so no cookie banner
- Contact form, WhatsApp button, tappable phone number and a direct link to Google Maps
That last one is deliberate. Someone who just wants to drop in for a watch battery should not have to fill in a form.
The result
The business is now findable without anyone needing a Facebook account.
The opening hours and services are correct everywhere they appear, and they stay that way, because they come from one file.
And anyone landing on the site sees a real workshop in Leek in the first second. Not a template.
The site is live at goudsmederijdevries.nl.